The ask : develop and implement a strategy for BootayBag to increase its presence on Twitter.
The result : Over the two month period I was writing BootayBag's tweets, the company's overall engagement increased 34%, reaching over 2.4k impressions per day.
Below are some of the top-performing tweets and graphics I made during July and August 2020. To see more work visit: https://twitter.com/BootayBag
Completed Sumer 2020 - Boulder, Colorado
The ask : create and develop a college outreach campaign to increase BootayBag’s presence on college campuses nationwide.
The result : a three-day Instagram event centered around Body Positivity Day. The event will feature fireside chats with industry leaders, wellness activities, and more.
Below showcases key slides from the event deck for the proposed event.
Completed Summer 2020 - Boulder, CO
Contributing team members: Kryslin Kane & Marianne Scappaticci